Online tools


HotelSystems provides full set of online tools supporting Marketing and Sales Department of the hotel. Modern solutions and their compatibility allows for its failure-free work. We guarantee quick installation and free trainings. 

Modern online tools for hotel management are NECESSARY in a professional process of decision making.

Here are some online modules most often used and managed by Marketing Department: 

CMS Front -  dynamic management of website content and galleries

Price Manager - dynamic management of rooms and packages prices

Newsletter module - management and analysis of e-mail offers sent to chosen groups 

Online campaigns – online hotel advertisements

Landing Page - professional subpages for special offers 

Channel Manager - distribution of prices and availability worldwide

Social Media - distribution of offers by social media

Hotel Web - distribution of offers through welcoming start webpage of the hotel

Promo TV - distribution of offers on screens in the hotel 

SMS Campaigns - dedicated for groups - special offers, discount codes

Loyalty program -  automatic system of awarding regular hotel guests

Online Analysis  - control of the effects of performed activities 

 

  • fa-edit
    Website management
    Regular development and changes of contents in the CMS
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    Price Manager
    Dynamic prices and availability management
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    Channel Manager
    Distribution of offers to online portals
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    Export to devices
    Laptop, tablet, smartphone, hotel TV-set

Online campaigns


Over the last years, the advertisement moved mainly to the Internet and it significantly increased the possibilities for hotel business. They give the variety of activities from standard Adwords campaigns through dedicated campaigns to remarketing campaigns. 

Online campaigns already in the HotelSystems offer. 

Tools for sending newsletters constantly develop in parallel to online advertisements. Marketing Automation allows for preparing more precise newsletter offer to the concrete groups of clients – from regular client, new, family to business or foreign client. Each group of guests may receive dedicated newsletter, with specially defined offers, news and prices. 

 

  • fa-edit
    Adwords Campaigns
    Remarketing campaigns
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    Newsletter module
    Marketing Automation, dedicated offers
  • fa-usd
    Targets conversion
    Connection with Google Analytics
  • fa-cogs
    Campaigns analysis
    Planned effects vs. achieved effects

Analytics


Analytic Tools are nowadays necessary for online marketing. They allow to measure how planned activities are realized in reality. Most hotels give a part of their budgets on Adwords or Remarketing Campaigns. Analytics presents concrete effects of such steps in the number of entries on the website. Launching ecommerce modules with booking engine allows on analysis of conversion – so money spent on it results in bookings. 

Data analysis online in the real-time will have the key-meaning in the hotel management.  

Sending newsletter offer is also a planned action for obtaining effects. Lack of analysis of sent dedicated contents does not allow for adjustment the next mailing. Knowledge is what matters - knowledge of whether the offer was received, who and when opened the newsletters, how many persons entered the website, what did they checked on it and how many reservations have been made. 

 

  • fa-edit
    Online Data Analysis
    Instant access
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    Analysis of Sale
    rooms, packages, payments, cancellations, amounts
  • fa-usd
    Analysis of Partner’s sale
    Channel Manager Data
  • fa-cogs
    Newsletter Data
    entries, rejections, directing, bookings

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