Online tools
HotelSystems provides full set of online tools supporting Marketing and Sales Department of the hotel. Modern solutions and their compatibility allows for its failure-free work. We guarantee quick installation and free trainings.
Modern online tools for hotel management are NECESSARY in a professional process of decision making.
Here are some online modules most often used and managed by Marketing Department:
CMS Front - dynamic management of website content and galleries
Price Manager - dynamic management of rooms and packages prices
Newsletter module - management and analysis of e-mail offers sent to chosen groups
Online campaigns – online hotel advertisements
Landing Page - professional subpages for special offers
Channel Manager - distribution of prices and availability worldwide
Social Media - distribution of offers by social media
Hotel Web - distribution of offers through welcoming start webpage of the hotel
Promo TV - distribution of offers on screens in the hotel
SMS Campaigns - dedicated for groups - special offers, discount codes
Loyalty program - automatic system of awarding regular hotel guests
Online Analysis - control of the effects of performed activities
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Website management
Regular development and changes of contents in the CMS -
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Price Manager
Dynamic prices and availability management -
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Channel Manager
Distribution of offers to online portals -
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Export to devices
Laptop, tablet, smartphone, hotel TV-set
Online campaigns
Over the last years, the advertisement moved mainly to the Internet and it significantly increased the possibilities for hotel business. They give the variety of activities from standard Adwords campaigns through dedicated campaigns to remarketing campaigns.
Online campaigns already in the HotelSystems offer.
Tools for sending newsletters constantly develop in parallel to online advertisements. Marketing Automation allows for preparing more precise newsletter offer to the concrete groups of clients – from regular client, new, family to business or foreign client. Each group of guests may receive dedicated newsletter, with specially defined offers, news and prices.
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Adwords Campaigns
Remarketing campaigns -
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Newsletter module
Marketing Automation, dedicated offers -
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Targets conversion
Connection with Google Analytics -
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Campaigns analysis
Planned effects vs. achieved effects
Analytics
Analytic Tools are nowadays necessary for online marketing. They allow to measure how planned activities are realized in reality. Most hotels give a part of their budgets on Adwords or Remarketing Campaigns. Analytics presents concrete effects of such steps in the number of entries on the website. Launching ecommerce modules with booking engine allows on analysis of conversion – so money spent on it results in bookings.
Data analysis online in the real-time will have the key-meaning in the hotel management.
Sending newsletter offer is also a planned action for obtaining effects. Lack of analysis of sent dedicated contents does not allow for adjustment the next mailing. Knowledge is what matters - knowledge of whether the offer was received, who and when opened the newsletters, how many persons entered the website, what did they checked on it and how many reservations have been made.
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Online Data Analysis
Instant access -
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Analysis of Sale
rooms, packages, payments, cancellations, amounts -
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Analysis of Partner’s sale
Channel Manager Data -
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Newsletter Data
entries, rejections, directing, bookings