Having a regular and loyal group of your guests is a goal of every hotelier. Clients who book their next stay the moment they are leaving the hotel are the best confirmation of a high standard of provided services and the offer adjusted to their needs. Keeping a regular contact by sending dedicated newsletters may seem insufficient nowadays, since the Guests regularly use many various services, where they are accustomed to getting additional benefits for their regularity. It takes place at petrol stations, chain stores, airlines, or even small cafés. Does your hotel appreciate the loyalty of regular Guests by providing them with better conditions, services or prices? Does your hotel use a program that clearly shows such benefits to the Guests?