Online systems increasingly support work at marketing and sales department of each hotel and the knowledge of aspects of online presentation and sales is one of the lead points in the present situation of constantly increasing competition. Sale workers are required to present concrete, measurable effects – and those may be achieved only by more expert knowledge of advertising and marketing online.

The hotel marketing department work is based mainly on modern online tools.
- Content Management System - CMS
- Price offer management system - PRICE MANAGER
- The management system of the offers, prices and availability distribution - CHANNEL MANAGER
- Website analytics system Google Analytics connected with words conversion
- The module for managing Newsletters sending – to any target groups
- Customer relationship management CRM – clients base, their actions and history
- The management system of displaying promotional offers at the Hotel – Promo TV
- Data analysis module – sales, forecasts, hotel coefficients
- Stay packages module – export to the social media
- Campaigns for special offers – Landing Page – adwords – analytics
- Planning, starting and analysis of the text message campaigns
- Regular clients system – Loyalty Programme
 

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  CMS system
  Content Management System
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  Price Management
  Discounts, Promotions, Codes
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  Channel Manager
  Offers Distribution
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  Newsletter
  Mailing to the groups of Guests